Customer Loyalty

Customer Loyalty

Customer LoyaltySarah Yandell
Published on: 08/06/2026

Many founders focus on winning new customers while overlooking existing ones. Sustainable growth comes from knowing your best customers, building loyalty, increasing repeat business, and creating more predictable revenue.

Balance
The Seven Figure Myth

The Seven Figure Myth

The Seven Figure MythSarah Yandell
Published on: 01/06/2026

After building an £8m business, I learned that bigger isn't always better. For women founders especially, real success isn't more revenue - it's creating a profitable business that can grow without you while protecting the life you built it for.

Women Leaders
The Balance of Feedback

The Balance of Feedback

The Balance of FeedbackSarah Yandell
Published on: 24/03/2026

If you want to scale, you need to leverage other people’s skills and that means learning how to give feedback that improves performance without damaging relationships.

Balance
Becoming an Inspirational Leader

Becoming an Inspirational Leader

Becoming an Inspirational LeaderSarah Yandell
Published on: 27/05/2025

Leading through growth. Leadership isn’t just about big businesses. It’s important for any business that has actual real humans involved in their success.

Balance