It Took Me Two Years to Find My Voice

Sarah Yandell

Published on: 13/07/2026

After two years of refining my message, I realised the best advice was to be myself. Great leadership starts with confidence, curiosity and authenticity, not copying someone else's formula. Your business should reflect who you are.

Growth Mindset

Customer Loyalty

Sarah Yandell

Published on: 08/06/2026

Many founders focus on winning new customers while overlooking existing ones. Sustainable growth comes from knowing your best customers, building loyalty, increasing repeat business, and creating more predictable revenue.

Balance