Sarah YandellDo loyalty programmes really create loyalty? Drawing on my experience consulting for British Airways and building a business where 46% of revenue came from repeat customers, I explore why recognition matters more than rewards.
Sarah YandellFor anyone building a business right now and doubting themselves: Fear is normal. growth is uncomfortable but courage is built through action - one decision at a time.
Sarah YandellMany founders focus on winning new customers while overlooking existing ones. Sustainable growth comes from knowing your best customers, building loyalty, increasing repeat business, and creating more predictable revenue.
Sarah YandellAfter building an £8m business, I learned that bigger isn't always better. For women founders especially, real success isn't more revenue - it's creating a profitable business that can grow without you while protecting the life you built it for.