Sarah YandellI exited my own business, but not by choice. Our experience taught me that exit planning isn't just about selling. It's about building a strong, resilient business that gives you choices when the time comes.
Sarah YandellScaling a business isn’t just about growing the team. It’s about scaling your leadership too. As teams become larger, remote and more flexible, founders need clarity, trust and strong culture to keep everyone aligned.
Sarah YandellCustomer loyalty isn't built through points and promotions. Learn how I used technology, personalisation, customer feedback and great service to generate 46% repeat revenue and turn customers into advocates.
Sarah YandellDo loyalty programmes really create loyalty? Drawing on my experience consulting for British Airways and building a business where 46% of revenue came from repeat customers, I explore why recognition matters more than rewards.