
Do loyalty programmes really create loyalty? Drawing on my experience consulting for British Airways and building a business where 46% of revenue came from repeat customers, I explore why recognition ... ...more
Scale Up
June 19, 2026•8 min read

For anyone building a business right now and doubting themselves: Fear is normal. growth is uncomfortable but courage is built through action - one decision at a time. ...more
Growth Mindset
June 13, 2026•6 min read

Many founders focus on winning new customers while overlooking existing ones. Sustainable growth comes from knowing your best customers, building loyalty, increasing repeat business, and creating more... ...more
Balance
June 08, 2026•6 min read
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