How to Choose the Right Business Model

One of my clients said something recently that stopped me in my tracks: “You don’t know what you don’t know.” And she was right.

🙋‍♀️ You may know that you want a profitable business that doesn’t require you to work crazy hours.

🙋‍♀️You may know that you can’t do it alone; that at some point you’ll need to step into leadership and build a team you trust.

🙋‍♀️You may know that you’re capable of more; but you might not know how to get there.

And that’s where I come in

I don’t pretend to know everything about your business or your unique strengths. Every founder is different, especially female founders, whose motivations often go far beyond money. If you are anything like the clients that I work with, you want impact, freedom and flexibility. A business that supports your life, not one that consumes it.

But whatever your vision is, whoever you want to help, whatever difference you want to make, one thing is universal:

☑️ You need a profitable, scalable business model; because without that, growth becomes exhausting.

From Busy Business Owner to Inspirational Leader

My role is to help you bridge the gap between where you are now and the leader you want to become. I bring:

*️⃣ 30+ years of business experience

*️⃣ The scars and lessons from scaling an £8 million company

*️⃣ A strategic mind

*️⃣ A supportive but “tough love” approach

*️⃣ And my tried‑and‑tested B.U.I.L.D Framework™

Business Blueprint

This is where you get really clear on what you want from your business. So start by thinking about your personal future vision. You need to be really clear on what you want and why you are running your business.

What exactly do you want more of? Is it time, is it money, is it flexibility? The joy of running your own business is that you are your own boss and can do what is right for you. So don’t be influenced by others as what is right for them will not be right for you.

Having a vision for your business is essential, but it is not enough to build a successful business. You need to have a business model that works and a strategy which will ensure that you reach your goals.

Actions are essential, but your vision will keep you motivated when things get tough.

Why is a Business Model Important?

A business model demonstrates how you operate and make money. It should focus on three things: attracting high value customers, offering them significant value and delivering good margins.

The questions you need to ask yourself are:

💡What product or service are you providing and what problem are you solving?

💡Who are your customers & are there different segments?

💡Who are your key partners and suppliers?

💡How do you communicate with your customers & which channels do you use?

💡How do you make money? What are key activities and resources that drive revenue?

💡What is the cost structure?

If you don’t understand your model, you can’t recognise when it needs a tweak or when it needs a complete overhaul. And the businesses that grow sustainably are the ones that adapt their model as they evolve.

⭐ What Google can teach us about Business Models⭐

In 2000, Google introduced PPC advertising through Google AdWords (now Google Ads). This single shift transformed Google from a search engine into one of the most profitable advertising businesses in the world.

Before PPC, Google relied on licensing its search technology. After PPC, it generated revenue directly from advertisers and only charged them when someone clicked. It changed the entire advertising industry.

And it changed my life! Google Ads were the reason my first business grew so quickly. In 2003, we launched with one product and one market: short breaks to Paris by Eurostar. Competition was low, PPC was cheap, and we could get to the top of Google for pennies.

But by 2008, everything had changed. Competition increased; the banking crisis hit. Our business model no longer worked. So we changed it. We moved into higher‑end, more complex rail holidays. We built a loyal customer base. We increased margins. And we survived because we adapted.

Common Business Models (and why they matter)

Your business model will depend on your industry, your customers, and your strengths.

Here are some of the most common:

Product‑based models:

👉Retail

👉Manufacturing

👉Direct‑to‑consumer

Service‑based models:

👉Consulting

👉Agency

👉Subscription

👉Digital services

👉Advertising‑based

Franchise models:

👉Independent owners operating under a shared brand

Digital & platform models

👉Marketplaces connecting buyers and sellers

👉Software platforms

👉Membership communities

Understanding your model is the first step. Optimising it is the second. Evolving it is the third. And that’s where scaling truly begins.

You don’t know what you don’t know and you’re not supposed to

Scaling isn’t about having all the answers. It’s about having the right support, the right strategy, and the right business model to carry you forward. And that’s exactly what the Blueprint stage of my B.U.I.L.D Framework™ is designed to help you uncover.

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