Do We Really Need to Woman Up?

Do We Really Need to Woman Up?

Do We Really Need to Woman Up?Sarah Yandell
Published on: 01/10/2026

Women don't need to become stronger versions of traditional leaders. Female founders have an opportunity to redefine leadership, build businesses their way and show that empathy, curiosity and self-awareness can be strengths, not weaknesses.

female founderswomen in leadershipbuilding a business your waythougtful leadership
Does Growth Have to Start with Investment

Does Growth Have to Start with Investment

Does Growth Have to Start with InvestmentSarah Yandell
Published on: 28/09/2026

Does growth have to start with external investment? Drawing on my experience building Railbookers, I explore why female founders should have the freedom to choose how they grow, and why ambition doesn't have to follow one model.

female founderbusiness growthscaling a businessself funded business growth
The Essential Skills of Leadership

The Essential Skills of Leadership

The Essential Skills of LeadershipSarah Yandell
Published on: 27/08/2026

Why the leadership skills referred to in the past as soft skills are equally as important as the hard skills of strategy and finance because humans are essential for business success.

leadership skillempathysoft skills
The Freedom to Lead Your Way

The Freedom to Lead Your Way

The Freedom to Lead Your WaySarah Yandell
Published on: 27/07/2026

Many women still experience leadership differently from men. But as founders, we have something incredibly powerful: the opportunity to build businesses where we define the culture on our terms.

women leadersfemale foundersleadership skillsinspirational leaders